Not long ago you would be able to design a website with reasonable certainty what size it needed to be. Technology was limited, they’re weren’t as many devices and there was a definitive range of computer monitor sizes. This meant you could design your website with a fixed width and fix all of its elements in their places – job done! As my info graphic above displays – times have changes. Now there are seemingly infinite devices to browse the web on; laptops, desktops, tablets, notebooks, smartphones, smart watches, etc. Not only are there multiple devices but also multiple browsers on those devices – google chorome, IE, firefox, safari, etc. Smartphones are the most popular device for getting online, closely followed by tablets and laptops so to reach your audience your site HAS to be mobile friendly! Users are easily put off by non user-friendly websites, and a site designed […]
Flexible and easy collaboration – Lucidpress moves publishing from the desktop to your web browser With the web evolving as it has, many people thing print is dead – but it’s not! Business developers and owners still print flyers and business cards, performing arts venues and theatres still print posters and provide programs for audience members. Organisations still distribute newsletters, magazines and newspapers. (I personally still buy our local paper – the Malvern Gazette to read over the weekend, even though I can read the same content on my phone, tablet or laptop.) Print on paper fights on. Only recently has the battle begun to become the best online publishing tool as up to November 2013, the two most widely used web suits lack powerful page layout capabilities. Google Docs still supports only a single column of text and Microsoft Publisher still only exists as a desktop application. Lucidpress Lucidpress […]
Are you advertising your business on Facebook? You are not alone. Facebook launches ‘Your Business Story’ video tool as it reaches 3 million active advertisers. Lets gain some perspective comparing the other social media biggies: Twitter has 130,000 active advertisers Instagram recently announced they’ve hit 200,000 advertisers Google, currently the leader in the online ads space, is believed to have more than 4 million active advertisers (though they don’t openly discuss this figure) Facebook’s ad business growth has been super-fast with the social giant well on track to match, or even surpass, Google’s ad business in the very near future. With over 70% of Facebook’s advertisers based outside the US and it’s links to significant branch out projects, like internet.org and Aquila, it really is paving the way for greater connection into less-serviced regions. 2/3 of the world is currently not connected to the internet internet.org The capacity for Facebook […]
This is the first advert Sophie designed for her sister business SoJoSounds. Knowing her main target audience would be children and parents, she decided to employee Tabby from The Little Things to create a friendly character that would entice students in. Between them they came up with the lovable piano key zebra. Design and Success After receiving the piano zebra design from Tabby we set about creating a simple A5 flyer to advertise piano tuition in Malvern. We kept the colours simple, using only black and white, to make it easily readable in shop windows and notice boards. This was also a clear link to the black and white keys of the piano. Sophie wanted to get across to her potential audience that she was a young teacher with an engaging, fun way of teaching, so we used a handwriting style font and kept the text light and informal. You’ll see the […]
Here’s some of the first poster designs we did for Malvern Cube‘s White Wall Film Club. Their club runs once a month and film are always shown on the first Friday so their audience always know when they will be there. Since starting a more formal advertising campaign including posters, social media campaigns and mailshots, they have seen their attendee’s double and sometimes triple!
The new shorter, sharper domain .uk has arrived, but what does that mean to you? You have heard that the .uk domain name was launched on the 10th June 2014 and providers are offering it for sale. but your website currently runs on the .co.uk domain name. What should you do? Before we start, lets look at some facts: The .uk domain has been automatically reserved for you up until the 10th June 2019 if you already own a .co.uk domain. This also applies to those owning .org.uk, .me.uk, .net.uk, .plc.uk and .ltd.uk domain names. As long as you remain registered on one of these domains your .uk domain will be reserved for you, so there is no need to panic buy! For some of you there will have been more than one domain name that existed before the cut off date which share the same website name but have […]
Last month Google updated its webmaster guidelines, these are guidelines on how to improve your website for the Google search engine. Most of the changes didn’t come as a surprise but it’s interesting to take a look over what’s new and updated. Line one of Google’s Guidelines says it all: “following the General Guidelines below will help google find, index and rank your site.” That’s the most important bit for your average Google webmaster tools user. But if you are thinking of pushing the boundaries, the second part of the webmaster guidelines come into play: the Quality Guidelines. In this update there weren’t too many changes made, but they outline the banning offences and what is considered as spam. If you’re new to webmaster tools there’s some simple do’s and don’ts from Google: Do make pages primarily for users, not for search engines. Do think about what makes your website […]
Well Hello and welcome! Thanks for visiting our newly launched website, we hope you enjoy having a look around. This website has been created as a portfolio and information site for our creative digital design company SoJo. Here you’ll find information about our current and previous projects and the services we provide. We have been working independently in beautiful Malvern for around 1 1/2 years and we thought it was about time we became properly established online. SoJo’s journey began after company owner, Sophie, re-discovered how enjoyable she found online design and marketing when she set up her sister company SoJoSounds. As a part of this set up, she approached local community center Malvern Cube and began volunteering there as part of the weekend events team. This volunteer work only confirmed how much Sophie enjoy’s design and after 6 months she was employed by the centre to manage all their […]